Context-Based 4 Casting (CB4), a start-up with offices in New York and Tel Aviv, has been acquired by Gap. CB4 uses cutting-edge artificial intelligence (AI) and machine learning tools to transform retail operations, boost sales, and enhance the customer experience through predictive analytics and demand sensing. Leading American speciality clothing company Gap.

Gap’s strategic growth office, a division of the firm that looks for opportunities to spur growth and advance new capabilities across its portfolio of brands, facilitated the transaction. The recommendations made by CB4’s award-winning technologies help businesses increase new sales and customer satisfaction. According to a press release from Gap, CB4’s technology has been adopted by shops like Levi’s, Urban Outfitters, Lidl, and Kum