US The introduction of ThirdLove’s new active category has been announced. ThirdLoves’ entry into the fitness market includes three collections that were all made with varied unique fabrications for distinct exercise experiences. Each collection was specifically designed for fit and with comfort at the heart of every aspect. Leading American innerwear brand ThirdLove.
The most popular search on ThirdLove’s website is “sports bra,” and the market for women’s sportswear is expected to grow to $216.9 billion by 2025. As a result, the company recognized a need and an opportunity to provide the comfort and fit they’re known for. ThirdLove did in-depth market research and used the results of consumer surveys to re-engineer the sports bra to satisfy the demanding standards of the company. According to a press release from ThirdLove, its revolutionary sports bra has cup and band sizing for a perfect fit and superior support, an adjustable back closure with tagless labels, convertible straps, and a wireless design with breathable foam.
ThirdLoves’ new Active options support women who lead active lives, whether it is through yoga, hiking, cycling, barre, HIIT, or meditation. The line consists of three distinct collections made to match the various movements that women make throughout the day. These include the Kinetic collection, which is high impact and built to move, the Flex collection, which is medium impact and sculpting flawless stretch, and the Muse collection, which is low impact and made for flowing with purpose.
The Kinetic Performance sports bra, created by TL, is the line’s focal point and star item. After two years of research and development, the 24/7 traditional t-shirt bra served as the inspiration for the performance wireless sports bra, which was redesigned to offer wireless comfort and strong support. Every woman may live her most comfortable, active life thanks to the bra’s wireless, breathable foam with support zones and moisture wicking for quick drying.
Our consumers have been clamoring for ThirdLove to make sports bras and activewear that addresses their fit difficulties, and we are aware that there is still a sizable gap in the activewear industry. As co-founder and CEO of ThirdLove, Heidi Zak said, “We believe that comfort is power and are happy to introduce ThirdLove’s active category to market with an intense focus on fit, quality, and design that lets women to perform at their best, no matter how they choose to move.”
Newspaper Fibre2Fashion Desk (GK)
