Confident Tiger, a lingerie brand in the UK, starts a crowdfunding campaign.


Confident Tiger, a sustainable lingerie company, recently started a crowdfunding campaign on Kickstarter with the goal of raising $10,000 and resolving problems in the lingerie production sector. The environmentally aware can benefit from the female-led enterprise’s successful business model, which offers a stylish, comfortable alternative to fast fashion innerwear.

The business is prepared to compete with the mainstream lingerie market on fit, ethics, and ethos as a prospective B Corp. According to the company, only a handful of manufacturers offer underwear in the whole range of sizes, from 28D to 44L, which restricts the styles available to people of varied sizes. Tigers with assurance With true-to-size bras available in over 140 sizes, our bespoke, eco-friendly lingerie range was created to make beautiful lingerie affordable to all sizes from 8 to 28. (28C-44L).

There were no alternatives available on the market that were flattering for my form, provided the support I need, and used ethical, sustainable techniques when my bra broke during the lockdown. Why should I be forced to accept unattractive designs merely to stay away from hazardous brands? I was sure a better approach had to exist. Clare Martin, the founder of Confident Tiger, stated that she “wanted to demonstrate the quick fashion business how it should be done by developing my own: Confident Tiger.”

My digital marketing firm, Blue Cactus Digital, assists eco firms in making a more positive contribution to society. I was able to identify the enormous gaps in the market by fully comprehending what ethical and sustainable should entail in the lingerie manufacturing industry. Martin, the head of Blue Cactus Digital and a sustainable business expert, said: “I’m pleased to be a part of the solution and hope the bigger corporations take note and follow my lead.”

The brand not only wants to make sure that everyone feels fantastic in underwear, regardless of size, but it also wants to address the high streets’ inconsistent and incorrect sizing. 80 percent of women are wearing bras that are too small, and just 12 percent have their chests measured before purchasing a new bra. As a result, many fitters still add about four inches to the band, which means the bra doesn’t offer adequate support. This is because lingerie measurement systems haven’t been updated to take into consideration the elastic fabrics presently utilized in manufacture.

Customers can determine their accurate bra size using the Confident Tigers measuring tape ($2.50) and bra measurement calculator (licensed from Boob or Bust). The fitting is free for those who book a fit-by-sight (clothes on) Zoom fitting with fit-by-sight partner Coco-Boo Lingerie (10), who will also give them 10 off their subsequent Confident Tiger order.

Customers can return their unwanted bras to Confident Tiger to be repaired if they are broken and redistributed to nations where women lack access to undergarments. Confident Tiger has also partnered with Against Breast Cancer to create a bra recycling program that earns money for important research. Customers will receive one voucher for a Confident Tiger bra for each bra they return.

Newspaper Fibre2Fashion Desk (RR)


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