TV's Zoe is tickled pink

Zoe Hardman has announced Asda’s charity fundraising milestone.

By Fusion Lifestyle Reporter
March 19, 2013, 5:00 pm
TV's Zoe is tickled pink

Zoe Hardman has announced Asda’s charity fundraising milestone.

An inspirational £30million has been raised for its Tickled Pink campaign to date, with funds going to two of the UK’s leading breast cancer charities; Breast Cancer Campaign and Breast Cancer Care.

Founded in 1996 by Asda with the aim to raise awareness of and money for the treatment of breast cancer in the UK, the Tickled Pink campaign has raised funds for the past 16 years, enabling two charities to help those diagnosed with breast cancer receive valuable support, whilst funding world-class research to hopefully one day, find a cure.

Breast cancer is the most common cancer in the UK with around 50,000 people diagnosed with the disease each year.

One in eight women in the UK will be diagnosed in their lifetime and 12,000 women die every year.

Last year the TV star took part in a fun ‘Tickled Pink Ladies’ themed photo shoot to raise awareness and funds for the campaign. This year to mark the £30million milestone, Zoe fronts an exclusive video to showcase where the money raised is helping those diagnosed with breast cancer.

 Zoe Hardman said “I’m thrilled to be involved with such a wonderful campaign again that’s fundamental to the brilliant work these charities do for women and men diagnosed with breast cancer. It’s a cause close to my heart and hopefully this video really showcases how vital the money that Asda customers, colleagues and suppliers raise is to breast cancer research and support services.”


Without this vital money raised, the two charities wouldn’t be able to provide the vast range of services, support and research to those who need it most. Asda’s Tickled Pink campaign has helped millions of people affected by breast cancer including; funding 78 innovative Breast Cancer Campaign research projects in 22 locations across the UK, the creation of the UK’s first ever, national Tissue Bank for researchers across the UK and supporting Breast Cancer Care’s award winning Helpline, which celebrates its 40th anniversary this year. 

Paul Kelly, External Affairs Director, Asda added: “The past 16 years of Asda’s Tickled Pink campaign have been remarkable.

We have raised funds to help fight breast cancer through a unique partnership with two of the UK’s leading breast cancer charities and have raised £30 million with the support of our inspirational colleagues, suppliers and customers. We see Tickled Pink as our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund the vital research, support services and one-day hopefully a cure.” 

Baroness Delyth Morgan, Chief Executive at Breast Cancer Campaign and Samia Al Qadhi, Chief Executive at Breast Cancer Care commented: “We’re so proud of everything the Tickled Pink collaboration has achieved and so humbled by the support and dedication of Asda’s customers, suppliers and colleagues– without them we wouldn’t be able to be here as a lifeline for anyone affected by breast cancer. 

“Tickled Pink funding provides half of Breast Cancer Care’s vital emotional and practical support services for the 50,000 people diagnosed every year. It also enables Breast Cancer Campaign to invest in ground-breaking research and resources to give women an earlier diagnosis, improved treatments, a greater chance of survival and one day, a cure for the disease.

Breast Cancer Care and Breast Cancer Campaign’s vision is to ensure no-one has to fear a breast cancer diagnosis. The generosity, commitment and support of Asda means we are closer to achieving this vision and beating breast cancer together.”


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