Sisters launch 'Little Putar'

Baby outfits with an Asian twist. We speak to the sisters behind

Umbreen Ali
By Umbreen Ali
November 15, 2013, 2:53 pm
Sisters launch 'Little Putar'

"Mumpreneur” is a term that appeared in the Collins English Dictionary two years ago. And quite rightly so.

Female entrepreneurship is on the rise. In fact, there are now over 1.2 million self-employed women in full- and part-time work, of which 300,000 are mumpreneurs.

29-year-old Harleen Takhar and her 26-year-old sister Rajveen set up only two months ago.

Little Putar is an online retailer that specialises in slogan clothing for children. But not just your standard high street type slogans. Their niche market: slogans in Punjabi.

On the website, customers can find t-shirts and hoody’s for newborns to 6-year-olds with slogans such as ‘Pyar Me Lots,’ 'Little Singh' 'My First Diwali' and ‘I’m Punjabi and We Don’t Keep Calm.’

Harleen said, “We even do custom-made items. After a few requests for hoody’s with “I Love Cha Cha” on them, we very soon received requests for “I Love Cha Chi.”

“Relatives who have married into families also want to be acknowledged!”

Harleen reveals, “My daughter was my biggest inspiration and the catalyst for this business. I wanted to create something personal that my daughter could relate to.

“For example when you buy cards, they will say ‘Aunty’ on them. In Asian homes we very rarely refer to people as ‘Aunty.’ In this way, surname hoody’s are very popular.

“We wanted to print slogans that are well known in the Punjabi household.

“Even non-Asian people want to place orders with us for their Asian friends. It shows a huge cultural awareness and it shows integration in such a positive form.”

Indeed women are the surging power in making small businesses work in such a fraught economic climate. With an amalgamation of freedom, flexibility and women’s tendency to stick to lower risk opportunities, it is no wonder that mumpreneurs are contributing £7.4bn to the UK economy each year.


“I’m in the ‘Mumpreneur’ feature of December’s Monster Mummies of which Amanda Holden is the ambassador.

“I’m thrilled. I always wanted to be self-employed. There just never seemed to be a right time to take the plunge.

“Since I was on maternity leave, my husband just said, “What’s the worst that can happen? Go for it!”



The recession has boosted the appeal of online retailing. The consumer appetite has seen online shopping growing year on year.


“Social media is of paramount importance to making our online business a success.

In fact, we receive many orders via our Facebook page.

“We have an advert coming up on BritAsia TV which is very exciting for us.”

With any new business there involves a huge element of risk, challenges as well as opportunities.

“This new business has meant that my sister and I have stepped out of our comfort zones. We are venturing into the unknown.

“At the same time, it is very important to us that all out products are sourced in the UK. We want to support the British economy.

“Also 10% of all our profits go to Joy Home for Children based in Hyderabad in India.”


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