Handbags & Gladrags

What the average woman carries in her handbag.

By Fusion Lifestyle Reporter
December 4, 2011, 12:09 am

Research by Debenhams has found that 13 essential products make up the average cosmetics bag, with each item costing on average £20!

Despite the fact that their beauty products are often worth more than their mobile phone and camera, 72 per cent of women did not include their make-up kits on their personal belongings insurance and 64 per cent would not think to claim for the items if their handbag was stolen.

Mascara was the ‘must have’ make-up with 95 per cent of women saying they wouldn’t go anywhere without it. A favourite bottle of perfume and foundation were also handbag staples, carried by 79 per cent and 76 per cent of women and costing on average £50 and £25 respectively.

Ruth Attridge, spokesperson for Debenhams said, “The lipstick index has shown that treating yourself to designer make-up will boost your mood and transform your look, without busting your purse strings.

“However, when your make-up bag becomes the most valuable item in your handbag, it’s time to ensure your insurance is up to date”.

The study further revealed that while women aged 18 years old to 25 years old carried the most amount of make-up, it was professional women aged 35 years old to 44 years old whose make-up bags were worth the most.

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